ReSnap acquires Startupbootcamp alumnus Bundle

Amsterdam, May 10 2017 – Intelligent photo book startup ReSnap acquires Startupbootcamp alumnus Bundle. Both companies focus on developing smart and easy solutions to automatically create smart products from someone’s growing amount of photos. They now join forces.

The artificial intelligence created by ReSnap enables consumers to create fully automated photo books in a couple of minutes. Bundle is the Google Photos of The Netherlands. Their iOS and Android apps help users group photos with friends and family in smart albums. By acquiring Bundle, ReSnap’s smart photo book technology will soon be available on smartphones as well. Enabling everyone to easily create a photo book from any set of photos from any device.

Exponential growth

The acquisition of Bundle follows after a year of exponential growth for ReSnap. Last December their revenue grew with almost 2500% compared to a year before. The shareholders of Bundle, which includes the founder of Albelli, see the acquisition as a big step forward. Michel op ‘t Landt, co-founder of Bundle: “ReSnap is the only company worldwide that developed a subjective selection technology for photos. They managed to successfully create an artificial intelligence for this. We realized that if you want to be successful as a photo company, you simply need this kind of technology. Combined with their recent success, it was a no-brainer for us to become part of ReSnap.”

International expansion

The acquisition is part of ReSnap’s international growth strategy. Besides the Benelux, the startup is growing rapidly in the US, UK and Australia. Market research shows that especially in those countries, the biggest potential for photo products is on mobile. Thomas Beguin, co-founder of ReSnap: “A lot of traditional photo book players assume they make photo book creation easier by launching an app, but this doesn’t solve the real problem. An app gives you access to the photos on a smartphone. But to solve the real photo problem you need technology to help people cut through someone’s photo mess. Our self learning algorithms solve this problem and give our users insight in their most memorable photos. Looking at the positive user reviews and our enormous growth, we are on the right track.”

The new apps will be launched in a couple of weeks.